VEGVISIR

Navigating New Horizons

VEGVISIR is a brand strategy and creative team that helps luxury brands create unforgettable experiences through sensory, emotional, artistic and holistic approaches that resonate in today's conscious marketplace.

A Vegvisir is an ancient Norse symbol— a wayfinding compass that guides travelers through uncharted territories.

What we do

We specialize in three core areas that transform brands into immersive experiences

Experience design

We create immersive customer experiences and internal team events: luxury hotel activation campaigns, fragrance discovery journeys in retail spaces, beauty brand pop-up experiences, and executive retreats that uncover new sensory and emotional dimensions for connecting with brands.

Brand Strategy and Product Development

We develop custom products and brand stories: exclusive fragrance lines, limited-edition beauty collections, hotel amenity programs, travel experience packages, and artist collaborations that integrate holistic wellness and authentic cultural narratives.

Creative interfacing

We revamp brand strategies and lead transformative workshops: brand repositioning projects, creative team alignment sessions, customer experience audits, and innovation labs that move beyond traditional commercial approaches toward conscious, emotionally-driven strategies.

Our approach

Fragrance, beauty, design, hospitality, travel — we bring fresh perspectives, custom product lines, and transformative experiences that set brands apart.

We are based in Paris and Miami

Frédéric Walter

Fragrance and beauty expert with decades of experience, Associate Professor at Institut Français de la Mode, and founder of boutique home scent atelier Maison Pomander Walter - Based in Paris

Ragnhild Greve-Isdahl

Creative strategist with Giorgio Armani and Lancôme experience, plus entrepreneurial background in holistic upscale retreats and consciousness practices, bridging brand strategy and wellness philosophy across US and European markets - Based in Miami